CASE STUDY - SHELL

Same day stories that reached millions

Are you looking for a well organised team of creatives to turn-key a social campaign for your event?

CASE STUDY

Shell Eco Marathon

THE REQUEST

Social Media Campaign on steroids

Provide content for a worldwide social media campaign at one of the world’s biggest energy efficiency competitions. Create Inspiring Stories that reach out to the world’s up and coming STEM talent and raise worldwide awareness in the area of energy efficiency and technology.

case study shell eco marathon
THE CHALLENGE

Same day stories

Delivery needs to be fast. Stories need to be well developed and researched prior to the event to enable multiple crews to execute in parallel at the event, with same day delivery. Crews are large, areas are vast and the stories unfold at a rapid pace. A well oiled machine from filming to editing needs to be on-site and ready to go 24-7 for a week.

THE EXECUTION

Multiple crews at the ready

Trusted and experienced crew is paramount. There’s only one shot to get it right. No room for error. Adrenaline is high, the pace is unyielding. We have been supporting Shell at these events in India, China, Malaysia & Singapore for over 5 years. Sepang in 2019 had a film team of around 30 people. Stories are assigned to directors, crews are at the ready, multiple edit suites and data wranglers are standing by.

The drama unfolds throughout the week. Media is fed to the Post crews and amazing stories start to emerge on the screens. The social media campaign takes shape as videos are uploaded and the world tunes in. The sun sets as the team regroups and reshapes the stories as the drama dictates, ready for the next day in the race for the ultimate in energy efficiency.

THE RESULT

Quantifiable reach

A plethora of media is created in various formats to reach every social media style and audience. The targets are well defined and the reach and impact is quantifiable. Awareness campaigns like this reach the full gamut of media production. We look forward to it each year, with new ambitions of efficiency and story techniques.

So are we the right fit for you?

Here’s a few FAQs to help you in your decision making process.

We are accustomed to Network series with big crews and post production that stretches for many months. We have a strong production and post management team that regularly deliver to networks on time and with impeccable QC standards.

We have produced live and near live social campaigns for MNC events with large multinational crews and large technical setups. We thrive on big!

If you have a limited budget our AV Services team ensure we can still deliver you a quality product for less. These services include such things as Basic filming, Infographics, photography, video versioning among others.

Just let us know your budget and we will tailor a package for you. You will still get our famous editlounge quality control.

A SGD$5-10k+ package can get you a nice explainer animation, office Interview video, product launch video, case study video, AdSales editing, promo editing and even event live streaming. 5-10K is definitely a workable range, with manageable options.

SGD$15-20k+ lets you get more creative and allows for scripting and filming with a Director & Producer by your side. Graphics can start getting a bit more custom, editing can get more refined and now you can throw in sound design and colour grading options.

SGD$50k+ Now we get cosy with top directors and DOPs, add more filming days, lighting crew, cast some talent, build sets and create some content that really shines. Bespoke design and visual effects are at your disposal also. Senior editors and colourists will be at the ready.

Tight scripts, storyboards and production managers all ensure you have good coms and clear vision for your team.

Yes, all our creative talent are available on a daily basis and some even hourly.

Film Crews range from $850-1800 per day depending on experience level and equipment level.

Editors , Graphic Artists, Colourists, Audio Engineers, range from $650-1500 per day depending on creative expertise and work complexity.

This gets us excited! We are full of ideas and love keeping abreast of viewing trends and campaign ideas. Let us unlease them on you. I’m sure they will excite. 

Brand stories, infotainment, commercials, explainers, TV series, bring it on.

We have revision opportunities at every step of the way, with plenty of time to contemplate, discuss and revise at every stage as we move forward.

Our Creative Heads are very good at understanding their clients wants and needs. Keeping you happy means you’ll choose us again and that keeps us happy. So we are happy to bend over backwards to ensure you get what you need.

We have production partners on most continents to cover international filming. We do prefer to send one of our directors from Singapore to ensure story and creative continuity. We take ownership of each production and it is important they all reach our high our standard.

We have a large post facility with 12 private creative suites and 8 open creative suites. They are used for editing, colour grading, motion graphics, animation, sound design. All suites are connected to a central server for media sharing and redundancy management.

We have two post producers who manage the post-production workflow so you are always in good hands.

Production is a complex puzzle

We want to share with you our essential checklist to enable you to get started with confidence.

Get ready for your hollywood experience now.

Our 10 point essential checklist will have you looking like a pro when engaging a production company.

  • Get all the answers you need when starting out with a production company
  • This checklist will focus your ideas and ensure you stay on budget
  • It will save you tonnes of time in production meetings
  • Get all the information you need to get started with confidence
  • It will keep you on track through all the production phases
  • It will allow you to stay in control of the creative process
  • Best of all it will allow you to sit back and enjoy what is a very fun experience

You will also get access to pro tips & techniques from our talented creative team, to inspire and inform you on your creative journey.

Let’s start talking ideas

We love creating stories and I know you’ll love working with us.

Our creatives are a click away from answering any of your burning questions. We just love to talk shop.